Case Study 02 · Google Business Profile · Boynton Beach, FL
Steamly Pro LLC: 95% More Direction Requests From Google in One Month
How consistent Google Business Profile optimization and local search improvements turned an underperforming profile into a steady source of direction requests, calls, and website visits — measured in December 2025 against December 2024.
Source: Google Business Profile Performance report for Steamly Pro LLC · December 2025 vs December 2024.
+69.4% vs Dec 2024
+95% vs Dec 2024
+40% vs Dec 2024
+11.8% vs Dec 2024
Project Snapshot
- Client
- Steamly Pro LLC
- Location
- Boynton Beach, Florida
- Service
- Local SEO & Google Business Profile
- Period measured
- December 2025 vs December 2024
- Data source
- Google Business Profile Performance
- Rank tracking
- 7×7 Google Maps rank grid
The Challenge: A Profile That Wasn’t Pulling Its Weight
Steamly Pro LLC already had a Google Business Profile, but it was underperforming: monthly engagement was limited and few people were asking Google for directions to the business.
In December 2024 the profile recorded roughly 62 interactions and 40 direction requests. In the Google Maps rank grid, the business averaged position 8.9 across 49 points around its location, did not hold the #1 spot anywhere, and reached the top 3 at only one point.
The goal: move Steamly Pro LLC higher in the Google Map Pack around its location and turn that visibility into more people contacting and visiting the business.
Our Approach: Consistent GMB Optimization + Local Search Improvements
Instead of a one-time setup, we treated the Google Business Profile as an ongoing project. Our work focused on consistent Google Business Profile (GMB) optimization, keeping the profile complete, accurate, and active, together with local search improvements that help Google understand where the business operates and which searches it should appear for.
Progress was tracked two ways: with a Google Maps rank grid that shows where the business ranks around its location, and with Google’s own Business Profile Performance data for calls, directions, and website clicks.
The Results: December 2025 vs December 2024
Direction requests made up nearly three out of four profile interactions in December 2025, a strong sign that people were planning to visit the business.
| Metric | Dec 2024 | Dec 2025 | Change |
|---|---|---|---|
| Business Profile interactions | 62 | 105 | +69.4% |
| Direction requests | 40 | 78 | +95% |
| Calls from the profile | 5 | 7 | +40% |
| Website clicks from the profile | 17 | 19 | +11.8% |
December 2025 figures and percentage changes are shown in Google Business Profile. December 2024 figures are calculated from Google’s year-over-year percentages.
Google Maps Rankings: Before vs After
A 7×7 rank grid checks where the business appears in Google Maps from 49 points around its location. Lower numbers are better.
| Rank grid (49 points) | Before | After |
|---|---|---|
| Average position | 8.9 | 7.1 |
| Points ranking #1 | 0 | 5 |
| Points in the top 3 | 1 | 14 |
| Points in the top 5 | 4 | 21 |
| Position at the business location | #3 | #1 |
Counts are read from the two rank-grid snapshots above. The scans use different map zoom levels, so compare the totals rather than individual pins. The northern edge of the grid still ranks lower than the centre, so there is more room to grow there.
Proof: Google Business Profile Screenshots
Unedited screenshots from Steamly Pro LLC’s Google Business Profile Performance report. Click any image to view it full size.
The Bottom Line
In December 2025, Steamly Pro LLC received 78 direction requests, 7 calls, and 19 website clicks from its Google Business Profile — up 95%, 40%, and 11.8% from December 2024 — with 105 total profile interactions, up 69.4%.
At the same time, the business moved to #1 in Google Maps at its own location and went from 1 to 14 top-3 positions across the rank grid. Consistent profile work paid off: more people found the business on Google and asked for directions to it.
Want to see the website side of the same campaign? Read Case Study 03: 0 to 776 monthly website visits.
Case study published September 2026.
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